Apple Introduces Two New iPhone Models At Product Launch

CUPERTINO, CA – SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)